The Vine app has been one of the more surprisingly successful apps of recent years. Entering a crowded market space with a new angle on video-sharing no one expected it to raise to this level of popularity.
For those of you that don’t know, Vine allows users to record 6 seconds of video footage on their mobiles, then share it online. So this raises the question for most people that use it, how can I make the most of each Vine so I reach more viewers?
We will cover a few of the most important aspects when recording a Vine to help you gain maximum exposure. If you try and incorporate as many of these points as possible, your Vines will receive better feedback and reach a much wider audience.
Use good lighting
When recording a Vine you need to use good lighting. People tend to lower the brightness settings on their mobiles in order to use less battery power. So if you are recording dark video footage there is a good chance that your Vine will get skipped over.
Tell a story
People have come to expect a short story from a Vine. Some of the most popular are little stories people have carefully crafted and thought about. So plan ahead, don’t just record with reckless abandonment. Certainly don’t leave the viewer confused or wondering what the clip was about, they won’t share it if that’s the case.
Some people are not even aware of the stop-motion feature. Basically you don’t have to keep your finger on the screen for the whole 6 seconds uninterrupted. You can press and lift your finger as many times as you like, each time recording snippets of footage that seamlessly join together.
Don’t make any sharp noises that will annoy the user, but use sounds to add an extra angle to the Vine. It can only help, especially if you are trying to get a point across and relay a message. It has been proven that Vines with good music or sound effects get shared more.
Plan your Vine
Part of the restrictions on Vine is that you cannot upload a video you already have. This reduces the chance of people uploading duplicates, and means everything is live. So think about what you are going to record, you won’t be able to edit if after either. Also, 6 seconds is not long if you end up dwelling over a shot, but used correctly and planned out it can enable you to incorporate a lot.
Share as much as possible
Views won’t come to you, you need to go to the viewers. Share your Vine as much as you can, upload it to all the social media platforms you are on and ask all of your contacts to share it too. If you have made a masterpiece it will start to gain its own momentum and go viral. People are becoming ‘Vine famous’ from their successful videos, so making a masterpiece can certainly bring a lot of eyes to you.